Tubi Takes the Super Bowl by Storm: Football, Fame, and a New Digital Frontier!

Ryan Levin, 1/15/2025Fox Sports is revolutionizing media consumption by streaming Super Bowl LIX on Tubi, eliminating the need for cable subscriptions. Viewers can enjoy pre-game shows, celebrity segments, and a dedicated NFL Channel, marking a significant shift towards accessible sports entertainment in the digital era.

The Super Bowl, a colossal cultural phenomenon, will be available on multiple platforms, including NBCUniversal's Telemundo and the NFL's digital properties, giving fans a variety of options to tune in. In case you've been living under a rock, let me remind you, Fox is committed to ensuring that all streams will utilize the identical load of commercials featured during the prime-time broadcast — this means advertisers can breathe easy, knowing they have a captive audience.

Adding to the excitement, Fox Sports will also air a pre-game show on Tubi, complementing the streaming experience. The infusion of celebrity culture won't stop there — joining the festivities will be none other than Olivia Culpo, who will host a special segment titled “Tubi Red Carpet at Super Bowl LIX” starting at 3:30 p.m. This segment promises not just a fashion parade but an exploration of culture and celebrity, synonymous with the glamour surrounding the big game.

And let’s not forget the lead-up to Super Bowl LIX. Starting a week before the main event, Tubi will launch its NFL Channel, featuring a nostalgic “Countdown to the Super Bowl” — a treasure trove of archival footage, iconic halftime shows, and expert analysis that could easily quell your football cravings until the clock finally runs out on game day.

To top it off, the Friday preceding the big event will see Fox take over its daytime network schedule, airing a mix of favorite Fox Sports 1 programs — we're talking “First Things First,” “The Facility,” “Speak,” and “Breakfast Ball.” Seriously, can we ever have too much football? As the excitement builds, the spotlight is undoubtedly on Tubi — a platform set to redefine how we enjoy sports entertainment.

It’s clear that the combination of Tubi and the Super Bowl is a calculated strategy, designed to not only engage audiences but also to challenge the throne that traditional cable has held for many years. In an era where viewers crave diversity in content and experience, Fox Sports is embracing the shift towards streaming, ensuring that the Super Bowl's grandeur reaches every corner of the digital landscape — Making football fandom more accessible than ever.

In a bold pivot that signifies the ever-evolving landscape of media consumption, Fox Sports has announced it will stream Super Bowl LIX on Tubi — A groundbreaking move that changes the game for viewers and advertisers alike. Rather than relying on its traditional Fox Sports digital outlets, the network is aiming to boost the visibility of Tubi, its ad-supported streaming platform, which has been steadily gaining traction in an industry dominated by subscription models. What does this mean for the modern-day viewer? Accessibility, my friends. With this shift, viewers won't need a cable or satellite subscription to catch the electrifying showdown on February 9. They’ll simply need an internet connection and the desire to witness one of the biggest events in sports — The Super Bowl!The Super Bowl, a colossal cultural phenomenon, will be available on multiple platforms, including NBCUniversal's Telemundo and the NFL's digital properties, giving fans a variety of options to tune in. In case you've been living under a rock, let me remind you, Fox is committed to ensuring that all streams will utilize the identical load of commercials featured during the prime-time broadcast — this means advertisers can breathe easy, knowing they have a captive audience.Adding to the excitement, Fox Sports will also air a pre-game show on Tubi, complementing the streaming experience. The infusion of celebrity culture won't stop there — joining the festivities will be none other than Olivia Culpo, who will host a special segment titled “Tubi Red Carpet at Super Bowl LIX” starting at 3:30 p.m. This segment promises not just a fashion parade but an exploration of culture and celebrity, synonymous with the glamour surrounding the big game.And let’s not forget the lead-up to Super Bowl LIX. Starting a week before the main event, Tubi will launch its NFL Channel, featuring a nostalgic “Countdown to the Super Bowl” — a treasure trove of archival footage, iconic halftime shows, and expert analysis that could easily quell your football cravings until the clock finally runs out on game day.To top it off, the Friday preceding the big event will see Fox take over its daytime network schedule, airing a mix of favorite Fox Sports 1 programs — we're talking “First Things First,” “The Facility,” “Speak,” and “Breakfast Ball.” Seriously, can we ever have too much football? As the excitement builds, the spotlight is undoubtedly on Tubi — a platform set to redefine how we enjoy sports entertainment.It’s clear that the combination of Tubi and the Super Bowl is a calculated strategy, designed to not only engage audiences but also to challenge the throne that traditional cable has held for many years. In an era where viewers crave diversity in content and experience, Fox Sports is embracing the shift towards streaming, ensuring that the Super Bowl's grandeur reaches every corner of the digital landscape — Making football fandom more accessible than ever.